A connected experience allows media and influencers to actively test products in style.
Nike’s Global Sportswear team challenged Leviathan to get the right people talking about–and testing out–the brand’s new winter line of SneakerBoots and Tech Pack Aeroloft jackets. Launched in Shanghai, the event–dubbed Test Stride–invited media and VIP influencers to experience both lines’ weatherproof benefits, first-hand.
Invented by Leviathan, hi-tech product displays guided participants to the core attraction: a 170-foot-long interactive obstacle course–complete with jagged terrain, a flooded street and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture feature displayed their victory across a vivid 30-ft-wide display.
Nike Test Stride moved beyond familiar product trials to create an authentic and shareable experience for not-easily-impressed attendees. Coverage of the event was global, generating excitement around Nike’s release for premiere streetwear and fashion media outlets.