A connected experience allows media and influencers to actively test products in style.
Working with Nike was a dream come true. I was handed the opportunity to conceptually create an entire experience that would invite people to test out Nike winter gear in exciting and futuristic ways. Directing my team at Leviathan, we conceptualized hi-tech product displays that guided participants to our core attraction: a 170-foot-long interactive obstacle course–complete with jagged terrain, a flooded street, and barricaded alley. This competitive event used human motion to trigger visuals and track participant’s scores in real-time, while an automatic photo-capture feature displayed their victory across a vivid 30-ft-wide display. It was my first project that let me apply everything, from experience design to product displays, all plotted out for visual consistency and style, from the entrance to the finish line.